Behind every awful, dangerous decision lurks one evil beast: the Cool.
From politics to the personal, from fashion to food, from the campus to the locker
room, the desire to be cool has infected all aspects of our lives. At its most harmless, it
is annoying. At its worst, it is deadly, on a massive scale. The Cool are the termites of
life, infiltrating every nook and cranny and destroying it from within. The Cool report
the news, write the scripts, teach our children, run our government—and each day they
pass judgment on those who don’t worship their coolness. The cool fawn over terrorists,
mock the military, and denigrate employers. They are, in short, awful people.
In NOT COOL: The Hipster Elite and Their War on You, Greg Gutfeld, host of Red Eye and
cohost of The Five, and bestselling author of The Joy Of Hate, lays out the battle plan
for reclaiming the real American ideal of cool (building businesses, protecting freedom
at home and abroad, taking responsibility for your actions, and leaving other people
alone to live as they damn well please). NOT COOL fights back against the culture of
phonies, elitists, and creeps who want your soul. It’s not a book, it’s a weapon—and one
should be armed with it at all times.
NOT COOL: The Hipster Elite and Their War on You is available here at www.ggutfeld.com/books
The book will be published by Crown Forum, an imprint of Penguin Random House,
Inc., on March 18, 2014.